The Feed is the largest online marketplace for endurance athletes. The company installed 98 Brightpick Autopicker robots in its Colorado fulfillment center with the goal of fully automating its 24/7 fulfillment operation.
98 AI robots fulfilling customer orders 24/7
70,000 picks per day with just 6 people per shift
All types of picking: robotic, Goods-to-Person, assisted picking
Native integration with CMC Genesys for fully automated packaging
True end-to-end automation, from storage to picking, buffering, sortation, and packout
“ We were able to go from 50-100 people to completely automated with the Brightpick solution. The payback period from Brightpick was immediate; we were cash flow positive within 60 days. ”
Matt Johnson
CEO, The Feed
Location
The Feed Warehouse
The Feed Warehouse
11715 W 112th Ave, Westminster, CO 80021, United States
Date: June 4, 2026