Superior Communications to Deploy Brightpick Autopicker Multi-Purpose Robot Fleet to Automate Order Fulfillment in Tennessee Facility

Erlanger, KY, USA — April 29, 2025 — Brightpick, a leading provider of warehouse automation solutions for order fulfillment, has announced the installation of 37 Autopicker multi-purpose robots at Superior Communications, a North American distributor of mobile accessories, to automate their distribution center in LaVergne, Tennessee. The fleet of Autopicker robots will handle all aspects of the fulfillment process, from picking and buffering orders of screen protectors, phone cases, accessories, and telecommunication equipment, to consolidating and dispatching shipments to retail stores.

The robots will be rolled out in two phases to ensure optimal integration. Phase one will introduce 19 Autopickers into Superior’s operations this summer. Following successful integration and evaluation of the initial phase, an additional 18 Autopickers will be installed. Once the 37 Autopickers are in place, Superior Communications will be able to pick more than 4,000 items per hour and up to 88,000 picks per day, supported by 2-3 warehouse associates per shift.

“We’re excited to work with Superior Communications and provide them with an easy-to-install mobile robot solution that automates the entire fulfillment process end-to-end,” said Jan Zizka, co-founder and CEO of Brightpick. “Once the Autopickers are installed, Superior Communications will be able to lower costs, ship more orders and improve customer service.”

“We are committed to delivering a faster and more reliable retail experience to our valued customers,” said Solomon Chen, CEO of Superior Communications. “Working with Brightpick was an easy choice since there will be no disruption to our business model and we could purchase the solution via RaaS. The Autopickers will provide us with higher throughput and reduce our fulfillment costs.” 

Autopicker is a multi-purpose mobile manipulator capable of automating a wide range of warehouse workflows, seamlessly moving between tasks and workstations. While it doesn’t resemble a human, it performs like one. Each robot is equipped with “eyes” (3D vision and LiDAR), “legs” (a mobile base), “hands” (a robotic arm), and a “brain” (AI) to perform complex tasks with human-like precision. In addition to fully autonomous order picking, Autopicker supports Goods-to-Person picking for bulky or non-robotically pickable items; assisted pallet picking for fast-moving SKUs; order buffering and sortation; and stock replenishment. When paired with Brightpick’s new Giraffe robot, Autopicker can store and retrieve items from heights of up to 20 feet (6 meters).

To learn more about Brightpick Autopicker, please visit the website.

About Brightpick

Brightpick offers multi-purpose AI robots for warehouses to easily automate every step of their order fulfillment. The company’s innovative robots enable warehouses of any size to fully automate order picking, buffering, consolidation, dispatch, and stock replenishment. The award-winning Brightpick solution takes just weeks to deploy and allows companies to keep their fulfillment labor to a minimum. Headquartered near Cincinnati, Ohio, Brightpick has more than 200 employees and hundreds of AI robots deployed with customers across the U.S. and Europe. For more information, visit www.brightpick.ai.

About Superior Communications

Superior Communications delivers a complete line of mobile accessories and services to major wireless carriers, dealers, OEMs and big box retailers. Their manufacturing capabilities, distribution scale, network reach, and retail expertise is unmatched. Superior Communications is the North American distributor of choice for mobile accessories. For more information, visit www.superiorcommunications.com. 

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For media inquiries, contact:
Sinead Carthy
Trevi Communications for Brightpick
Email: brightpick@trevicomm.com
Mobile: +1 914 217 9912