Brightpick Appoints Julian Hafner as VP of Sales for Europe

Brightpick, a leading provider of warehouse automation solutions for order fulfillment, is pleased to announce the appointment of Julian Hafner as Vice President of Sales for Europe. In this role, Mr. Hafner will lead the company’s European sales strategy and expansion efforts, initially focusing on the DACH region where Brightpick already has three customer installations with Knuspr in Munich and Berlin and Gurkerl in Vienna. His appointment supports Brightpick’s mission to enhance efficiency and flexibility for e-commerce, retail, and 3PL companies.

Mr. Hafner brings extensive industry expertise and market knowledge, with a proven track record of implementing intralogistics solutions. He joins Brightpick from Hai Robotics, where he served as Senior Director of Sales for EMEA, leading the vertical markets division and driving strategic expansion. Previously, he played a pivotal role as the first European sales hire at Locus Robotics, significantly contributing to their expansion in the region.

“We are rapidly accelerating our go-to-market and sales initiatives using funding from the recent sale of our subsidiary, Photoneo, to Zebra Technologies,” said Jan Zizka, CEO of Brightpick. “Julian’s appointment represents a strategic move to strengthen our presence across Europe and support our growth objectives.”

Expressing enthusiasm for his new role, Mr. Hafner stated: “I am delighted to join Brightpick and drive the expansion of its innovative robotic solutions across Europe. Brightpick’s technology is redefining warehouse automation by offering unparalleled efficiency, rapid deployment, and a strong return on investment – making it the ideal choice for warehouses looking to scale and optimize their fulfillment processes.”

With more than 200 employees, Brightpick has successfully deployed hundreds of AI robots across Europe, including with customers such as leading German e-grocer Knuspr.

About Brightpick

Brightpick offers AI robots for warehouses to easily automate every step of their order fulfillment. The innovative robots enable warehouses of any size to fully automate order picking, consolidation, dispatch and stock replenishment. The award-winning Brightpick solution takes just weeks to deploy and allows companies to reduce their fulfillment labor to a minimum. Headquartered near Cincinnati, OH, Brightpick has more than 200 employees and hundreds of AI robots deployed with customers across the U.S. and Europe. For more information, visit www.brightpick.ai.